
Client: Bass & Grass Festival
Role: Marketing Director, Designer, Illustrator
Results: Sold-out weekends. Loyal audience. Recognized as a leading boutique festival in the Southeast.
Bass & Grass is an all-inclusive boutique festival celebrating music, fishing, and food in the heart of Middle Georgia.
As Marketing Director and Lead Designer, I oversee all aspects of the festival’s brand and promotion, from custom illustrations, merchandise, and promotional materials to managing the website, email marketing, social channels, and press outreach. The result is a distinct brand identity and a loyal, growing audience that returns year after year for one of the Southeast’s most unique festival experiences.
Credit:
Event photos by Jeanna Justice and Melissa Goehner. 2023 Poster Illustration by Russell Robinson.