Client: Delta Air Lines
Role: Art direction, photography, video production, animation, illustration
Delta uses social media to communicate their mission of better connecting the world. From 2016 to 2020, I led art direction and design for the brand’s social channels, overseeing the creative process from concept to final execution.
Our team tapped into real-time cultural moments, trend-driven formats, and platform-native storytelling to keep Delta relevant and resonant. I collaborated closely with strategists and analysts to guide creative decisions with data, helping the brand evolve from passive posts to agile, high-performing content. The result was a more modern, human, and consistent social presence that brought Delta’s purpose of connection to life, one post at a time.
To welcome travelers to the 2019 Super Bowl in Atlanta, we put Delta employees in the So So Def recording booth with legendary producer Jermaine Dupri.
We created a series of short videos with NFL players Tyler Lockett and Shaquill Griffin to drive awareness that Delta is the official airline of the Seattle Seahawks.
To celebrate National Beer Day, I shot and edited a behind the scenes look at the partnership of Delta Air Lines and SweetWater Brewing Company.
Credit:
I worked with a full team to plan and produce Delta’s marketing content. Including strategists, analysts, writers, and creative directors. Big shout-out to Caitlin Corsetti and Summer Thomas, my ride-or-die copy partners.