Client: Atlanta Convention & Visitors Bureau
Role: Creative Direction
Results: The activation generated 41k+ organic impressions and 700+ engagements on social. On-site, it drew steady foot traffic throughout the weekend, reaching 5,000+ attendees across multiple events.
To bring Atlanta’s “Welcoming” spirit to life, our team created a massive 10x15’ postcard pop-up inviting locals, visitors, and even the mayor to send handwritten love from ATL.
Launched during 404 Day weekend, the activation became a centerpiece of community pride and creativity. Thousands engaged with the installation, sending nearly 700 postcards to friends and loved ones.
By inviting people to pause, write, and share something heartfelt, we created a brand story rooted in authenticity, warmth, and the creativity that defines Atlanta.
From Atlanta, with love.
Our postcard activation served as the grand finale of the first annual 404 Day parade, creating an epic photo moment for local leaders including U.S. Representative Nikema Williams, Mayor Andre Dickens, and members of the legendary Dungeon Family.
The enthusiasm for writing handwritten postcards and embracing the “welcoming” spirit of our campaign was the most rewarding part of the activation.
Taking the postcard from concept to a full-scale 10-foot installation was incredibly rewarding. Especially since our team designed, coordinated, and executed the entire activation in under four weeks!
Credit:
Big shot outs to Magnolia Arthouse for fabricating our design and bringing the vision to life. And to Terrence Wimberly (Sr. Designer) for leading the design of all activation elements, from the postcard print files to supporting signage. Julie Marateck (ACD) did an amazing job on the campaign message and all activation copy! Realtime event content and photos by Ashley Padilla (Editor) and Maria Van Livingston (Social Media Strategist).