Graphic design in the ATL. I like to eat snacks and listen to music while I work.
Delta Air Lines
For the past 2 years, my writing partner and I have owned the content creation for Delta Air Lines’ social channels. We oversee every piece of the creative process from the conceptual phase up to the final realization.
We focus on creating compelling content that is not only on brand, but also utilities the latest capabilities of Facebook, Instagram, and Twitter. This layer of strategy adds weight to our concepts and has resulted in some impressive performance numbers.
My typical week includes editing videos, animating graphics, creating custom illustrations, sourcing UGC, and directing shoots. All the while, developing ideas for upcoming content and helping out with larger brand campaigns.
What I did: Development and presentation of content ideas, photography, video editing, animation, illustration, design
At the time of this project, Verizon had recently undergone a branding refresh that felt more approachable and relevant to consumers. Our team was tasked with translating the new creative direction to Verizon’s email communications.
To take things a step further, we worked closely with our analytics and development teams to ensure the creative execution engaged the customer and ultimately led to sales.
We did this by creating fun visual metaphors and language while implementing relevant new technology. This included advances such as clickable e-commerce menus, expanding segments, and dynamic carousels that show different offers based on your past clicks.
I began an internship at Witness animation studio right as this project was kicked off. Consequently, I learned a lot about the animation process as we saw the video through to completion. I created all of the storyboards to convey the animations we had planned to the client, then helped create assets that fit the chosen style frames. Finally, I dove into AfterEffects to help bring some of the sequences to life.
What I did: Storyboards, character design, illustrations, animations
Lead animators/art direction: Yesael and Edwin Sumalave
UPS Access Points Video
Moxie All Access
For Moxie's 2nd ever "All Access" open house event, I helped design 4 interactive installations to show off capabilities in artificial intelligence, data insights, personalization, and creativity.
These were pretty intricate topics to design around so each installation used different technologies and visuals unique to the message being conveyed. 3 of the installations revolved around augmented reality. We designed and built an app allowing party-goers to interact with giant wall decals placed around the Moxie campus. The 4th installation used projection mapping and a leap motion sensor to create an experience that users could control with hand gestures.
The whole thing took months with a hard cut-off in October when the party was scheduled to happen. Ultimately, we pulled it off and ended up with these crazy, interactive visual metaphors of Moxie's core pillars.
What I did: Development and presentation of installation concepts, decal design, motion design, app design, projection mapping design
Co-designer: Anna Ladson
Development: Pedro Arevalo, Andy Makely
Song in video: The Less I Know The Better by Tame Impala
All Access Process Video
Patagonia Passion is a professional adventure guide service specializing in trips to the Patagonia region of South America. As a new company, they needed a user-friendly, branded web experience where potential clients could easily learn about the trips they offer. In addition to this, Patagonia Passion needed exciting promotional content to drive traffic to the site and raise awareness of their mission to enjoy and protect nature. I was lucky enough to accompany them on a multi-sport adventure to Chile and Argentina to learn about the business, gather content, and enjoy the great outdoors!
Atlanta-based musician Keenon Rush is a fellow creative entity and we have a good time working together. I think this shows in the projects. For the Freaknik 98 video, we combined other-worldly animations with a house party. The footage was shot and edited by Keenon's brother Tyree Rush, I then provided custom animations and final edits.
In the past years, we’ve kept the collaborations going with numerous promotional pieces, album art designs, and photo shoots.
What I did: Art direction, animation, illustration, video editing, photography, logo design
AMC Theatres was an interesting account to work on because every project was a little different. You never knew what kind of promotional assets the studio would provide so I often had to create unique layouts working entirely from a movie poster jpeg or incorporate GIFs made from a teaser trailer.
In the spirit of innovation, the agency I work for developed several prototypes to show off their skills using artificial intelligence for marketing purposes. I provided experience design and some project management on two of these prototypes. My favorite of the two is a Turing Test we dubbed A.I. Against Humanity.
The Turing Test was developed in the 1940s to determine if a machine can exhibit intelligent behavior equivalent or indistinguishable from a human. We built our own Turing Test in-house using a neural network to pull answers from a variety of online sources, a microsite to interact with the bot, and a performance dashboard to show information about the experience in realtime.
What I did: Experience design and co-design on the logo.
Experience design, logo co-design: Anna Ladson
Development, experience design: AJ Savino, Sal Aparo, Pedro Arevalo
All content created in under 24 hours (as part of a 24 hour charity make-athon) for Wholesome Wave Georgia, a non profit that helps provide nutritious, local food to people in need.
After seeing the video, the Ohio branch of Wholesome Wave reached out for me to create a similar animation to be used for a TV spot!
What I did: Concepting, storyboards, illustration, animation, design
I work at Moxie as a graphic designer. Occasionally my role there extends to internal marketing projects in addition to my daily client work.
At the end of 2015, Moxie made a series of changes to strategically reposition themselves within the constantly evolving marketing landscape. To accompany their new outward facing language, Moxie needed new visuals, including a website redesign. I worked closely with the executive team to develop a visual style that matched the new, forward-moving language.